For any business trust by their clients/customers is a very important commodity. A business that is not trusted by its customers will experience negative growth and eventual decline as clients question the quality of the products and also the ability to deliver as promised. Trust is basically the foundational driver for an organization’s sustained success. It is for this reason that organizations that have created trust as a competency, have a stronger competitive edge, notice a growth in market share, and have the loyalty of their employees, customers and partners.
A 2016 Edelman Trust Barometer revealed that there is a 12 percent trust gap between the informed public and mass population. This is driven by income inequality and divergent expectations of the future. This implies that the inequality will bring about a number of consequences such as the rise of populist politicians, the blocking of innovation and the onset of protectionism and nativism.
Other key findings from the Edelman Trust Baromter include; 78 percent of respondents said they trusted their family and friends on social networking sites more than CEOs, Respondents want to see a shift in CEO focus from short-term results and lobbying to job creation (49 percent) and positive long-term impact (57 percent), Despite an increase of one point to 42 percent globally, government remains the least trusted institution for the fifth year running, Globally, family-owned companies (66 percent) remain most trusted, trailed by public (52 percent) and state-owned (46 percent) businesses, For the fifth consecutive year, search engines (63 percent) and traditional media (58 percent) remain the two most trusted sources for general news and information. Online media jumped 8 points to 53 percent and is now the third most trusted source, followed by owned media, which is up 3 points to 46 percent and social media (44 percent).
It is due to this that the Raiser Resource Group, a regional company specializing in performance improvement and the representative of FranklinCovey in Kenya has announced that it will host a two-day seminar. The seminar will feature Stephen M. R. Covey, New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust. Mr Covey is expected to meet 100 top chief executives, business owners and entrepreneurs during his visit. During the seminar, he will lead an interactive session with C-suite level executives on trust and its relevance to growing business.
The CEO breakfast with Covey which will be on 30th August is at an investment of KShs. 65,000. Executives interested in attending the full day seminar on 31st August will need to invest Kshs 80,000 for VIP tickets and 60,000 for standard tickets. The sessions will be hosted at The Radisson Blu Hotel, Nairobi.