Safaricom has launched a new consumer promotion campaign dubbed Shinda Ma Mili with Stori Ibambe. The campaign will run for 60 days (till 4th December 2016).
The campaign is only for PrePay customers and over 250M worth of prizes will be won. Here is more information about it.
1. Duration
The promotion will run for 60 days.
2. Entries
Participating customers will receive an offer requiring them to spend a certain amount on airtime based on their average daily usage. Upon reaching the target amount, they will be awarded airtime equivalent to 100% of the Daily Target. They will also be awarded 100 entries every time they hit their Daily Target and entered into a draw. To check entries, dial *460#.
3. Prizes
There will be winners in 8 regions which have been segmented as Nairobi, Mt. Kenya, Nyanza, Western, Rift Valley, Coast, North Eastern and Eastern. Each region will have its own set of winners including a regional Grand Prize winner.
| Prize | Winning Frequency | Winners per region | No. of Winners | Total Number of Winners |
| Cash KES. 2 Million + charity donation to the community of KES. 1 Million | Granddraw | 1 | 8 | 8 |
| Cash KES. 1 Million | Weekly | 1 | 8 | 64 |
| Boda Boda | Weekly | 7 | 56 | 448 |
| M-KOPA Solar Kit | Weekly | 7 | 56 | 448 |
| Neon Smartphone | Weekly | 7 | 56 | 448 |
| Cash M-PESA KES. 1,000 | Daily | 100 | 800 | 48,000 |
| Airtime (Bamba 100) | Daily | 500 | 4,000 | 240,000 |
| Airtime (Bamba 50) | Daily | 600 | 4,800 | 288,000 |
| Airtime (Bamba 20) | Daily | 3,000 | 24,000 | 1,440,000 |