Bloomberg yesterday announced the launch of Bloomberg Africa edition. This regional edition is designed to serve the continent’s growing audience of business and financial professionals. It will combine the resources of Bloomberg strong editorial team spread across different bureaus in Africa as well as Bloomberg global team of more than 2,600 reporters and analysts.
The launch of the African edition follows the similar launches in Europe, Asia and Middle East. This is in line with Bloomberg’s mission of building the leading multi-platform global business and financial media company and delivering more relevant stories to their global audiences via localized platforms.
Bloomberg.com/Africa will be powered by Javelin a new article and template design. Javelin will provide a significantly improved user experience, reducing page load time, which is critical in delivering a faster mobile experience for a largely mobile-driven audience in this our continent.