The mere mention of The Kenya Power & Lighting Company (KPLC) attracts such angst and makes some Kenyans start frothing at the mouth and so predictably there was uproar among some Kenyans on twitter when news reached them that the company had been awarded two marketing awards by the Marketing Society of Kenya (MSK). The awards were as below:
- Winner: Best Corporate launch
- 2nd runner-up: Best Marketing by a Parastatal or Government department
The bone of contention was that given their poor service delivery, especially in the customer service and support departments, did they deserve to win such such awards? I believe they should because they won them purely on marketing grounds, on the strength of a successful marketing campaign and customer service was not a factor.
I asked a couple of people to comment on this and this is what they had to say:
“From a technical perspective (Which MSK looks at) they deserved to win.” Media Madness
“Beyond the obvious, i.e. how on earth are we rewarding Kenya Power for anything when we spend more weekends than not in darkness, I’ve been rather surprised at the response I’ve seen on Twitter. People segmenting it and saying that marketing is not in any way related to service provision. That it’s okay for a company to be feted for selling a shoddy product because – hey, it’s a nice ad. This reminds me of those presidential awards that are given out on Jamhuri Day: Order of the Burning Spear, etc. Awards given to our MPs and such for loyal service to the Commander-in-Chief. Doesn’t matter that they didn’t do a single thing of national value all year, or that they didn’t help their constituents one bit. They were loyal to the President, and that’s enough of a reason to give them titles to add to their names. If the fact that Kenya Power diligently serves up blackouts multiple times a week is not enough for them to be blacklisted from any awards ceremonies, marketing or otherwise, until they get their act in check, what is?
A slightly longer rant here, but I feel like this is linked to this pervasive Kenyan mentality of “let’s just accept what we have.” It keeps us from remembering, and it keeps us from acting. It allows impunity on all levels to exist, nay, thrive. For example, another recipient of the MSK awards was the Kenyans For Kenya initiative. It was a brilliant campaign. And then we fed 60-70k starving kids aflatoxin. We award them for the campaign, and don’t ask them to do an equally public, equally visible campaign to show what they’re going to do about those kids who ate the contaminated maize, or what’s going to happen to Proctor & Gamble. All that matters was that the campaign was beautiful. And every single day I see a tweet aimed at Sunny Bindra, complaining about the fact that he’s constantly pointing out what needs fixing in our society, telling him to shut up or say positive things. I commend him thoroughly for his long-term memory” Rachel Gichinga
“By awarding KPLC, MSK has whittled down the marketing function to simply, constructed promotion. It doesn’t matter that the service flails in the real world, or that whatever is said in its advertising is negated tenfold in its service, or that it has perhaps the worst perception from consumers. Since these consideration weren’t factored into the selection process of its winners, then we’ll safely surmise that the general public would be more adept at handing out these awards. Pity really, the MSK was once a respectable collective of professionals.” Mugambi