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Samsung has today launched the Galaxy K Zoom in the Kenyan market. The Galaxy K Zoom is a camera centric android smartphone that comes with a 20 megapixel camera. It is the successor to the Galaxy S4 Zoom and it draws its design inspiration from Samsung’s current flagship model i.e. the Galaxy S5 as it has the S5’s distinct perforated pattern and shimmering finish.

The Galaxy K Zoom has a dedicated camera key on the side and comes with a 4.8 inch Super AMOLED screen (720×1280 pixels), 20 megapixel camera (5248 Ñ… 3936 pixels), Quad-core 1.3 GHz Cortex A7 & dual-core 1.7 GHz Cortex A15 processors, 8GB Memory and 2GB RAM.

[Read: Samsung Galaxy K Zoom specifications]

(L-R) Samsung Internet & Mobile Division Director Manoj Changarampatt, Marketing Manager Lisa Karanja and Fareed Khimani take a selfie

(L-R) Samsung Internet & Mobile Division Director Manoj Changarampatt, Marketing Manager Lisa Karanja and Fareed Khimani take a selfie

Speaking during the launch Samsung Electronics East and Central Africa Internet and Mobile Director, Manoj Changarampatt had this to say “With the growth in popularity of social media and content sharing among smartphone users, we develop innovative devices that blend the best of smartphone and camera features, because our research has shown that users are no longer content with having to choose between the two. With the Samsung Galaxy K Zoom we present a fully functional smartphone and powerful camera in one slim, sleek device, allowing our users to enjoy the benefits of a great Samsung smart phone with a fantastic camera that is not only easy to use, but is also portable and light.”

Bloggers (L-R) Vonette Orinda, Lucia Musau, Anita, Anita G. & Caroline Kibati (in black) test the Samsung Galaxy K Zoom

Bloggers (L-R) Vonette Orinda, Lucia Musau, Anita, Anita G. & Caroline Kibati (in black) test the Samsung Galaxy K Zoom

The Samsung Galaxy K Zoom is available in Samsung brand shops and leading dealers countrywide at Ksh. 55,000.