Safaricom, Creative Y&R, Scanad & Ogilvy have scooped awards at the Loeries Awards 2017. This year’s competition saw more than 3,000 entries being submitted. 800 brands were represented by 400 agencies from 18 countries across Africa and the Middle East.
Ogilvy won 5 awards, including one Gold prize, for the The World’s Most Eligible Bachelor campaign which they handled on behalf of Ol Pejeta Conservancy.
The Loeries Awards recognize the best in every area of brand communication including radio and print advertising, design, architecture, direct marketing, non-broadcast video, live events, and digital media. The awards focus on Africa and the Middle East.
Bean Interactive CEO, Martin Kiarie, to be on judging panel at the Loeries Awards 2017
Below is the list of awards that the 4 Kenyan organizations received. Additionally, the full list of Loeries 2017 winners can be found here.
| Prize | Agency | Category | Brand | Product | Campaign |
| Bronze | OGILVY & MATHER AFRICA | Digital & Interactive – Social Media | Ol Pejeta Conservancy | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor |
| Craft Certificate | OGILVY & MATHER AFRICA | Digital Crafts – Use of Technology | Ol Pejeta Conservancy | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor |
| Campaign Silver | Creative Y&R | Newspaper Advertising | Mandevu Beard Care | Beard Wax | BEARDS |
| Silver | Scanad kenya | Magazine Advertising | Masculan | Condom | Long Lasting Plasure |
| Campaign Craft Certificate | Creative Y&R | Print Crafts – Art direction | Mandevu Beard Care | Beard Wax | BEARDS |
| Craft Certificate | Scanad kenya | Print Crafts – Art direction | Masculan | Condom | Long Lasting Plasure |
| Campaign Gold | Safaricom Limited | Shared Value | Safaricom | M-TIBA | M-TIBA |
| Campaign Silver | OGILVY & MATHER AFRICA | PR & Media Communication Campaign | Ol Pejeta Conservancy | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor |
| Gold | OGILVY & MATHER AFRICA | Media Innovation – Single Medium | Ol Pejeta Conservancy | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor |
| Campaign Bronze | OGILVY & MATHER AFRICA | Integrated Campaign | Ol Pejeta Conservancy | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor |